Posts by Matt

google algorithm updates

A timeline of game-changing Google algorithm updates

With the help of Moz, we explore the most game-changing Google algorithm updates that shook the SEO world.   Google Toolbar — December 1, 2000 On the 11th December 2000 Google announced the launch of the Google Toolbar. This launch meant that users could conduct searches from any web page and within any browser, thus…

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digital marketing trends for 2018

8 Top Digital Marketing Trends for 2018

Transitioning into a new year brings with it a whole host of new challenges and opportunities for marketers to experiment with. Here, we take a look at some of the top digital marketing trends for 2018 that you can expect to take prominence in the not too distant future. Rise of voice search  Voice search…

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local seo tips

Seven Actionable Local SEO Tips

Have you recently set up new website? Perhaps you have an existing website but you’re struggling to drive any organic traffic of value? Either way, it can be a long slog and difficult to prioritise your next steps on the road to SEO success. A good place to start is with your local SEO strategy…

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why use social media for business

Why use Social Media for Business?

Social media has changed the game in recent years when it comes to digital marketing, but many businesses still haven’t embraced it. In the following article, we will list the benefits and answer the question ‘why use social media for business?’   1. Generate exposure & showcase your brand   Using social networking sites are…

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effective seo techniques

Four of the Most Effective SEO Techniques

Improve your search marketing success when you implement four of the most effective SEO techniques on your website, see what they are below…   When considering your search engine optimisation efforts, it can be difficult to pinpoint what is working and what isn’t. Besides, with algorithm updates becoming more regular and less obvious, rankings consistently…

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How to start a digital strategy

How to Start a Digital Marketing Strategy

Discover our five step guide outlining how to start a digital marketing strategy.   Whether you’ve just set up your own website or even if you’ve had one for a while, it’s important to spend time strategising your online marketing activities otherwise you could be considered to be building on sand. While it may be…

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