Social media has changed the game in recent years when it comes to digital marketing, but many businesses still haven’t embraced it. In the following article, we will list the benefits and answer the question ‘why use social media for business?’
1. Generate exposure & showcase your brand
Using social networking sites are a great way for business to generate exposure of their services and showcase their brand, the evidence of this can be found in the sheer number of people that use social networking sites:
- Facebook – 1.9 billion users
- YouTube – 1 billion users
- Instagram – 700 million users
- Twitter – 328 million users
- Google+ – 300 million users
- SnapChat – 200 million users
- Pinterest – 100 million users
- LinkedIn – 100 million users
While it may be attractive to set up a profile on each social network, it is also important that you don’t spread yourself too thinly. Choose the platforms that you audience is more likely to use (i.e. for B2B businesses, consider LinkedIn & Twitter over SnapChat & Instagram). By doing this, you are more likely to see better engagement from you social media activity and also reinforce brand recognition.
2. Increase brand loyalty
The global online reviews platform Trustpilot has recently reported that 20% of people check a brand’s social media presence when they are thinking about making their first purchase with a company. By using social media platforms regularly and effectively, you will also show users that your brand is credible and this can be a deciding factor when choosing whether to use your business or a competitor.
It has also been reported that over two thirds of people head straight to social media to voice complaints. While this may seem negative, it provides businesses the chance to deal with these complaints quickly and effectively before they spiral out of control. By doing this, you can turn disgruntled consumers into brand advocates and further increase brand loyalty.
3. Track what people are saying about your business
Would you like to know what people are saying about your business? When you join social media platforms, you can. This is called social listening and is useful when it comes to discovering what customers like about your business and also what they don’t like. When you listen to your customers on social media, you can build relationships and make significant improvements to heighten their experience.
4. See what your competitors are doing
A further benefit to using social media for business is that you can keep a keen eye on what your competitors are doing. This will help you to craft content ideas that resonate with your audience and spot gaps that have been missed previously. When you take advantage of this, you will build affinity with your audience that will lead to better engagement, a higher click-through rate, and ultimately an increase in sales.
5. Impressive ad targeting & real-time results
As more users and brands join social media, it can be difficult to cut through the noise and get your message heard organically. Thankfully, social networking companies are investing heavily in advertising models to provide businesses with powerful platforms to take advantage of. Arguably the most powerful of them all, Facebook’s advertising platform, and in particular Facebook’s Power Editor, allows businesses to target to a very granular level so that you are promoting to key demographics and making your budget stretch further. What’s more, the platform tends to perform with a better CPA than other traditional digital marketing methods and offers real-time results that show an accurate ROI. Gone are the days of hit and hope marketing!
6. Lead generation and more opportunities to convert
As your social presence grows, and you continue to post quality content that your audience engages with more of your posts will be shared further and wider. As this starts to happen, you will be in a position to generate more leads and have the opportunity to attract new users to your website and convert them.
Possibly the most important factor for small businesses to keep in mind when thinking about using social media as part of their marketing strategy is the fact that it is extremely cost effective. Many of the more popular social media platforms don’t charge you to sign up and it costs nothing to post. The only cost that will be attributed to social media is the optional advertising budget and your time.
In conclusion, when you use social media for business, you will benefit from all of the advantages listed and more. It’s also important to remember to create a social media marketing strategy once you have set up business pages across social media platforms so that you can make the best use of your time.