Local SEO

As user behaviours develop and search engine algorithms become more advanced, it becoming increasingly important to be seen at a local level. We will equip you with the tools that you need to increase your visibility to potential website visitors in your local area and to drive visitors to your physical address.

What is local SEO?

By definition, local SEO is when a business increases their search visibility for people searching for a particular service based on the user’s location. It can be used to drive business to a physical address or simply show local services within their vicinity. Local SEO does share similarities with traditional organic SEO, although there are also some very distinct differences.

Why local SEO is important?

As user behaviour evolves and technology advances, it is becoming easier for users to search while on the go. As consumers, we are constantly connected to the internet and can quickly look up information as required. Furthermore, it has been reported that four out of five users use a smartphone to look up local information, and many then go on to make a purchase. It is for these reasons that it has become imperative that business spend time optimising their website for local search.

How to improve local SEO

 There are many ways in which you can improve your online presence for users searching at a local level, for example publishing reviews, ensuring your NAP (name, address, and phone number) is visible, and inserting your business location within certain areas of our website and code. At Exto Digital, we will audit your local search marketing techniques and provide analysis into your local visibility. Once we have completed this, we will work hard to ensure that your website follows best practice when it comes to your increasing your local search visibility.

Start your journey to better local search visibility, get in touch today.

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