Technical SEO is arguably one of the most important aspects when it comes to ensuring increased visibility for your website or online business although it can be a daunting task to undertake if you are not comfortable.
What is technical SEO?
It is the foundation of any SEO campaign and is extremely important when it comes to increasing your search visibility. It is also is the process of ensuring that search engine bots can easily crawl your website and index pages at all levels including deeper level pages. Many factors come into play when it comes to technical SEO and some can help or hinder a website more than others.
Why is technical SEO important?
As mentioned, technical SEO is concerned with how easily search engine bots can crawl your website. Taking into account things search as site speed, internal linking strategy, and certain design elements, it perceives how a user will experience your website when they visit. When you follow best practice, you will soon see improvements in user engagement, user behaviour, and organic search rankings. It goes without saying that an increase in search traffic combined with a good user experience will see your website conversions grow.
How to make technical SEO improvements
It can seem like a mammoth task thus making it very difficult to know where to begin. At Exto Digital, we will analyse your website from a technical perspective to ensure that you are laying the best foundations for your ongoing SEO campaigns. Our aim is to give you the best possible starting point for you search marketing improvements, this will mean that your website visitors will be able to easily navigate your site and also search engine robots can find and index your pages. In turn, this will then mean that you will be able to reap the rewards of your hard on-page and off-page SEO work.
Get in touch with us today to begin your technical SEO journey.
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